Results of Trust’s Supporter Survey

The Walsall Supporters’ Trust recently conducted a survey to better understand the perspectives and needs of its members and the broader supporter base. With 63 detailed responses, the survey aimed to gather insights into member demographics, game attendance habits, engagement levels, communication preferences, and perceptions of the Trust’s mission and activities. These findings are crucial in shaping the Trust’s strategies for enhancing supporter experience and involvement.

Here are some key findings from the survey on Walsall Supporters’ Trust to consider for an infographic:

Demographics Overview

The majority of respondents are not current members of the Walsall Supporters’ Trust, with 74.6% identifying as non-members. The dominant age group among respondents is 45-64 years, making up 57.1% of the survey population, and the majority of respondents (84.1%) identify as men.

Ethnic and Geographic Distribution

An overwhelming majority of respondents (95.2%) identify as White English/Welsh/Scottish/Northern Irish/British. Geographically, 42.9% live in Walsall and a further 42.9% live in the West Midlands outside of Walsall.

Engagement with Games

There is a significant interest in attending home games, with 50.8% of respondents saying they attend all home games. However, there is less engagement with away games, as 31.7% of respondents rarely attend away games.

Communication and Awareness

Social media platforms are the primary way respondents became aware of the Trust, used by 46% of the participants. However, when it comes to preferred modes of communication with the Trust, 63.5% prefer email.

Trust’s Mission and Goals

There’s a varied understanding among respondents about the mission and objectives of the Trust, with many recognising its role in representing and advocating for supporters’ interests. Advocacy for sustainable financial strategies and a seat on the executive board are notable goals.

Digital Engagement

Besides social media, the survey reveals that Facebook and Twitter/X are the primary digital platforms respondents use to engage with news and content related to Walsall FC. This underscores the importance of these platforms for communication and outreach.

Frequency of Updates

A significant portion of respondents (49.2%) prefer monthly updates from the Trust, highlighting a preference for regular but not too frequent communications.

Expectations of Trust Activities

High expectations exist for the Trust to organise events that promote supporter engagement, such as fan forums and Q&A sessions with club management, and campaigns for better facilities, each emphasised by over 70% of respondents.

Membership Fee and Participation

The majority are comfortable maintaining the current membership fee (£5), suggesting that cost is not a barrier to membership. However, respondents also express a desire for clearer communication about the Trust’s activities and benefits, which could enhance member recruitment and retention.

Moving forward, these insights will guide the Trust in its mission to effectively represent and support Walsall FC’s passionate fanbase. Thanks to everyone who took time to complete it.